Commercially available DVDs and Blu-ray discs with which most consumers are familiar are intended for Private Home Use only. Institutional DVDs like the Secret Maps Project which are released in what is known as the Non-Theatrical Market are priced higher than commercial consumer DVDs because they include limited Public Performance Rights.

These limited Public Performance Rights permit the owner/user to show the film to groups of no more than fifty (50) people provided NO admission is charged. The audience must be closed audience in some way, e.g. pupils of a school, members of a social club or congregation and screenings must not be advertised, except within the group that is eligible to attend (i.e. in a membership organisation’s newsletter, bulletin, message board, or magazine).

Typically, the showing of films under the exercise of Non-Theatrical Public Performance Rights take place within:

  • educational institutions
  • religious institutions
  • correctional facilities
  • libraries; museums
  • government institutions
  • community centers
  • recreational facilities
  • hospitals and other health care facilities
  • shut-in institutions (e.g. nursing and rehab facilities)
  • dormitories and other residential communities
  • camps
  • all manner of fraternal, benevolent and community clubs and organizations
  • conference facilities
  • business facilities
  • airlines, buses and other ground transportation services